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TERRA LYCOS AND BMG DIRECT ANNOUNCE MUSIC MATCH, NOW AVAILABLE ON LYCOS GAMESVILLE
Unique Direct Marketing Vehicle Showcases BMG's 12 CDs for the Price of 1 Promotion on Lycos Gamesville
Users Play to Match Album Covers From Featured Artists for a Chance to Win Up to $5,000
WALTHAM, Mass. -February 21, 2001-Terra Lycos (NASDAQ: TRLY and Madrid Exchange: TRR), the largest global Internet network today announced the launch of Music Match, sponsored by BMG Music Service, on Lycos Gamesville, the Web's premier free games destination in the Terra Lycos Network. Beginning today, users who visit Lycos Gamesville (http://gamesville.lycos.com) can play a co-branded multi-level, multi-player matching game highlighting BMG Music Service's "2 CDs for the Price of 1" promotion.
The goal of Lycos Gamesville's Music Match Game is for users to find one album cover match and/or wild card per level. The first player to make 12 matches can win up to $5,000 in prize money from Lycos Gamesville.
"We not only think this will be a wildly fun game for any music lover, but this is also a great direct marketing vehicle for BMG Music Service," said Mark Herrmann, vice president of direct marketing and general manager of games for Lycos. "Music Match allows BMG Music Service to distribute its 12 CDs for the price of 1 offer in a contextual and fun online environment to thousands of potential buyers each day."
"The Gamesville BMG Music Match Game is a great example of the ways we plan to work with Terra Lycos to offer promotions in a fun, innovative way," said Nancy Rachman, vice president, member acquisition of BMG Direct, which owns and operates BMG Music Service. "The Music Match Game is designed to present our message in a fun and unique way. Players of the game can easily respond to our offer during the e-mercial or commercial breaks on Gamesville; thus, the promotion doesn't interrupt the users' playing experience."
Lycos Gamesville, one of the stickiest sites on the Internet, allows thousands of people to compete simultaneously to win real cash and other prizes. Lycos Gamesville awards more cash prizes to more people than any other site on the Internet. Lycos Gamesville has been "Wasting Your Time Since 1996" with more than 30 free games including cards, slots, dice, bingo, treasure hunt and trivia games. The games are competitive, real-time, massively multi-player games enabling thousands of players to compete simultaneously for prizes that grow progressively.
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